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Dark Winds

Motion Branding Package 2026
Jing Li Art Director Xianzhe (Didi) Du Production Manager Kaitlin Morgan Copywriter

Dark Winds is a neo-Western crime series set in the American Southwest, with Season 4 premiering on February 15, 2026. This project reimagines the show’s visual identity through the concept A Framed View, emphasizing the protagonist’s constrained perspective during investigation. What is seen is selective and fragmentary—isolated clues, partial evidence, and fleeting moments—while the full truth remains obscured within darkness. By narrowing vision and foregrounding omission, the rebrand positions perception as controlled and incomplete, inviting viewers to navigate uncertainty and construct meaning from what is both revealed and withheld.

Style frames

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Social posts

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Social promos

Process

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