DARK WINDS
TV SHOW BROADCAST PROMO
CONCEPT
A Framed View

Jing Li (Art Director)
Xianzhe(Didi) Du (Production Manager)
Kaitlin Morgan (Copywritter)
Dark Winds is a neo-Western crime series set in the American Southwest, with Season 4 premiering on February 15, 2026. This project reimagines the show’s visual identity through the concept A Framed View, emphasizing the protagonist’s constrained perspective during investigation. What is seen is selective and fragmentary—isolated clues, partial evidence, and fleeting moments—while the full truth remains obscured within darkness. By narrowing vision and foregrounding omission, the rebrand positions perception as controlled and incomplete, inviting viewers to navigate uncertainty and construct meaning from what is both revealed and withheld
YEAR
2026












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